BIG4 partners with Ford Australia
BIG4 Holiday Parks has announced a new partnership with Ford Australia, bringing together two brands synonymous with Australian road trips and outdoor adventure.
The partnership unlocks an exclusive offer for BIG4 Perks+ members, with savings of up to $3,000 on selected Ford vehicles - making it easier than ever for Australians to get behind the wheel and explore more of the country.
Whether it’s towing a caravan up the coast, heading off-grid, or packing up for a family holiday, Ford vehicles have long been part of the journeys BIG4 guests take - and this partnership builds on that shared connection.
BIG4 CEO, Sean Jenner, said, ‘We’re delighted to officially partner with Ford Australia, a brand that, like BIG4, is deeply woven into the Australian way of life, having operated here for over a century. We prioritise working with partners who understand the landscape our parks operate in and the journeys our guests take, and Ford has been part of those journeys for generations.
‘Our communities naturally overlap, with Ford vehicles playing a trusted role in helping Australians live, work and travel as well as tow caravans and enjoy the kind of holidays BIG4 is known for. This partnership makes strong sense for both brands, and we’re confident it will create real value for one another and our customers,’ he continued.
‘We’re especially excited about the benefits for our BIG4 Perks+ members, with generous discounts of up to $3,000 on new Ford vehicles. It’s a meaningful saving, and one we know our members will truly appreciate.’
Ambrose Henderson, Director of Marketing at Ford Australia, added, ‘Adventure is at the heart of this partnership between two Aussie icons, Ford and BIG4. We’re incredibly proud that vehicles like the Ranger and Everest are designed and engineered right here in Australia to tackle our unique, rugged conditions, and we’re excited to share that passion with BIG4 Perks+ members through an exclusive offer.
‘With discounts available across the Ford range -including Ranger, Everest, F-150, and Mustang - together we’re making it easier than ever for families to get out and explore our backyard. Whether you’re hitching up the caravan or heading off-grid, we can’t wait to see you making lifelong memories at BIG4 parks right across the country.’
The offer is available across a range of vehicles, including Ranger, Everest, F-150 and Mustang models, and is exclusive to BIG4 Perks+ members.
The partnership reinforces BIG4’s commitment to delivering added value to its members while working with brands that enhance the experience of getting out and exploring Australia.
The offer is now live and available via the BIG4 website.
